Voodoo Brew

Voodoo Brew Nitro Iced Coffee will start your day off in Style. Perfection is served.

Beyond developing great tasting nitro coffee, the Voodoo Brew brand is the perfect combination of playful and premium – they take their coffee seriously. Voodoo Brew's cold brew is slow-steeped for a super smooth taste they've infused it with nitrogen for a naturally sweet flavour and cascading, velvety crema.

The new design expression allows variants to make a clearer visual connection with one another as a complete portfolio.
The bright colouring and playful design creative sit perfectly against a stark white background.
Powerful and Impactful. Given the potent icon we have created and the way in which the brand has become the hero, not just the product variant.

Challenge

Voodoo Brew is a single origin wholesale coffee roaster that focuses on sourcing the finest coffee from around the world. I worked with Voodoo Brew to create a new visual identity for their premium almond milk iced coffee 'Nitro" as well as packaging and interactive design.

Solution

The market category was dominated by old brands with a strong market presence and brand recognition, but packaged in a very outdated styling, as well as newer offerings from recognised coffee global coffee chains. Our solution was to capitalise on the product’s distinctive, surprising name and employ a “less is more” packaging design strategy that relied not just on beautiful typography, but a strong character. It was important that the packaging for Voodoo Brew Nitro demonstrates how a solid brand identity system can add a uniform, recognisable, identity to a range of branded products.

Results

The new design expression allows variants to make a clearer visual connection with one another as a portfolio through purpose and specialisation, while continuing to distinguish itself from the over-saturation of today’s craft-heavy aesthetic. The bright colouring and playful design creative sit perfectly against a stark white background. It’s a unique look. The lesson here, is just because your competitors are doing something, you shouldn’t be afraid to break the mould and try something completely different.

We simplified the on-pack communication to creating a more single minded and iconic on-shelf presence. The new design expression allows variants to make a clearer visual connection with one another as a complete portfolio. Given the potent icon we have created and the way in which the brand has become the hero, not just the product variant.

 

From The Client

“We wanted to bring a fresh approach to our new product and deliver a brand message to prospects in an innovative way which reflected our brand values. The Blazen team created a fantastic product design which did exactly that – on brand, budget, on time and of an incredibly high standard!”

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