Poolen

Going Somewhere? Get there with Poolen. Own the journey.

Poolen, a Peer-to-peer (P2P) car-sharing app, connects people who need cars with those who can lend them. It's based on the principles of the sharing economy. With Poolen, you pay for the car only when you really need it. On the other side, if you have an idle car parked in your garage, you can offer it to others. You can feel good and earn some extra money just for sharing. 

Poolen App Presentation & Brand Guideline Showcase
Creative Icon Set Custom Designed For Poolen
Client Requested Ability To Filter Car By Method Of Power

Challenge

Create an iOS, Android, and Web UI with a strong focus on product consistency with a simple and comfortable UX. Blazen designed Poolen version 1.0

Solution

By applying lean design and working closely with the development team we were able to bring to life the peer to peer car sharing app which is light and dynamic to use. Poolen hoping to compete within the peer-to-peer car-sharing marketplace, Poolen is revolutionising personal mobility to connect people who need a car with vehicle owners whose rides would otherwise be sitting idle.

Results

A truly user-centered mobile version of P2P car rental platform.We developed a new strategic brand to better explain the benefits of Poolen's approach to mobility. The team at Blazen worked to design a new strategic operating system for the organisation based on ‘Freedom at your fingertips’.

From The Client

“These guys have built such a strong relationship with our organization that we consider them an extension of our IT department. We always know that excellent service is just a phone call or e-mail away and that we will receive the same level of attention they always provide that makes us feel like we're their top priority.”

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